A native of Sea Girt, NJ, Bryan Price was a three-sport athlete (football, basketball, baseball) at Manasquan High School and inducted into the Manasquan Hall of Fame in 2013. He attended West Point where he led the Army baseball team to its first-ever Patriot League Championship, garnering Patriot League Tournament MVP and Division-I All-Northeast honors in the process.
At West Point, Price was a 3-year starter at second base, and named to three All-Patriot League teams. Price co-captained the team as a senior, and broke multiple Army records, including hits in a season, runs scored (season and career), and consecutive games played. In 1999, he was named to the Patriot League's All-Decade Team (1990-2000).
After graduation, Price was commissioned as an aviation officer in the U.S. Army and served in multiple command and staff positions as an AH-64D Apache Longbow attack helicopter pilot. He commanded the same company (D Trp, 2-6 CAV) for 33 months across three continents, including a 12-month combat tour to Afghanistan. In addition to earning Pilot-in-Command status and flying over 280 combat flight hours, Price's unit supported over 10,000 flight hours during the deployment.
After company command, the Army sent Price to Stanford University to earn a Ph.D. in political science, which he finished in three years. Working under world-renowned terrorism expert, Dr. Martha Crenshaw, he researched the effects of leadership decapitation on terrorist groups and defended his dissertation in front of former Secretary of Defense William J. Perry. Years later Price turned his dissertation into a book, Targeting Top Terrorists, which was published by Columbia University Press in 2019. He returned to West Point as an Assistant Professor in the Department of Social Sciences, teaching international relations and national security.
Following a deployment in support of Operation New Dawn in Iraq, Price was invited back to West Point to run the Combating Terrorism Center, one of the nation’s leading terrorism research centers. As the CTC Director from 2012-2018, Price was responsible for briefing the nation’s most senior officials on the Center’s research. This included testifying in front of Congress and briefings to the Secretary of Defense, two CIA Directors, and the commanders of U.S. Special Operations Command, JSOC, and multiple geographic combatant commanders. He was promoted to Academy Professor in 2014.
In addition to his CTC duties, Price was an assistant coach on the Army baseball team, winning a Patriot League regular-season championship and advancing to the NCAA regionals. He also served as the team’s Head Officer Representative, and later worked as the color commentator on radio, broadcasting games from Camden Yards and Fenway Park. Off the field, he worked with members of the Center for Enhanced Performance to improve the baseball team’s mental game.
In 2018, Price retired from the military following a 20-year career to stand up the Buccino Leadership Institute, a four-year leadership program at Seton Hall University for competitively-selected undergraduate students. In only its 4th year in operation, the Institute was named the top leadership development program in the country by the Association of Leadership Educators in 2022.
He is an ICF-certified leadership coach (PCC level) with over 1,000 hours of helping clients become the best versions of themselves. Price is also certified in the following leadership assessments: Hogan , Eq-i 2.0 Emotional Intelligence, DISC, and the Leadership Circle Profile.
His coaching portfolio includes NFL players, Division-I coaches, CEOs and other business professionals, and general officers and civilian equivalents in the Department of Defense.
He created Top Mental Game in 2019 to work with elite athletes, business leaders, and teams on mental performance and leadership so they can perform at their best when it matters the most.